Amelia's Fashion Land....Over and Out.

So the deadline for the PPRD blog is tomorrow, and I have loved doing it, Its been a great way for me to express myself and I've even found a new love for Photoshop and catwalk reports! Its been a great opportunity and has opened new doors for me and I am definitely going to continue with it whether it is being marked or not!

A few of us have wondered whether the point of the blog is for a uni work diary, or whether just a blog to let your feelings out. I probably haven't blogged as much about Uni work as I should have done, but I find it easier to write about stuff that inspires me because I see so much of it every day. I've been told I have a good eye for fashion. I've even looked into Freelance blogging jobs and Fashion graphics work experience and fashion forecasting placements! You never know I could be the next Satorialist.....

So for those of you who read my blog, Never fear, I shall be back. Just like arnie.

But i'll leave you with the making of Longchamp's new SS09 ad campaign, featuring Kate Moss...

Branding...

I've been reading Fashion Brands by Mark Tungate and its helping me on my way to chose my sportswear brand! I've been on a bit of a journey with this branding situation as i want to find the perfect one for my outfit, without it being to obvious or totally insane. The book is about brands from Armani to Zara and i find the sportswear section particularly interesting. It raises questions such as "when did sportswear become streetwear? and "Did Nike and its competitors encourage this, or was it a creation of the street itself?" and it just made me think that the majority of people buying sports/athletic shoes will not use them for any kind of sporting activity! Yet high flying companies like adidas and nike have top athletes to set the standards as the shoe wearers!!! ...Which is another blog for another time....My point is, i've veered away from the big ones like fred perry and lacoste whose design philosophy is to keep it all quite simple and crisp, clear cut with the bright colours etc etc, I briefly looked at Sergio Tacchini (As seen on danny dyer) he started off with tennis wear moved onto nautical and I'm thinking....why couldnt he do a lifestyle range for women in a particularly dance inspired collection.....

I've also looked into sports/streetwear and hip-hop/dance labels, bringing up a few such as ECKO, phat farm, Rocawear, Zoo york...I'm not a hundred percent yet but i'm getting there. Just had to jot a few ideas down!

Alexa Chung for New Look...

It was reported last year that Alexa Chung was set to collaborate with Giles Deacon for a range with New Look. So i'm offering you some sneak peak pictures of the former model modelling (oxymoron?)

These are key pieces for the high streets summer collection. Quite nice if I do say so myself!

Temperley London...

Alice Temperley has revealed the Autumn/Winter 09/10 collection via video installation for Temperley London's "Empress of the Orient" which I previously blogged. The virtual catwalk presentation is shown in a short film for the first time in New York.

Temperley London's "Empress of the Orient" from Starworks Digital on Vimeo.

TAO...

So I've been browsing style.com this week and came across a designer named TAO (Tao Kurihara) Who would have been perfect for last years Folk Project. These are some images from
her Autumn/Winter 09/10 collection which are particularly folkloric! Her influence has clearly been eastern European and I've made a collage of some designs which are my favourites! I especially like the rik rak embroidery the patterns and her colour pallete of black red and white.

Paris Fashion Week...

Alexander McQueen 10/03/09

Alexander McQueen put the meaning to fashion SHOW with his AW09/10 collection for Paris Fashion Week. This collection definitely stands out to others which have been playing it safe this season. Entitled "Horn of Plenty" it had a massive pile of old tyres, sinks and televisions center stage. With also old props from past shows.

Models resembling Marilyn Manson with pale white faces and big red/black lips. Towering on platform heels and each with a creatively recycled hat...inspiration from umbrellas, pillow cases, tyres, and large knitted structures!

Almost Geisha Like the models wore a lot of houndstooth black and white dresses, some with structures nearly 5,6 or 7 dimensional! Large geometric structures with a lot of coats and a lot of large collars. Red was a popular shade throughout the collection, with a few stripes as seen before. One dress made entirely of feathers is quite outstanding!A lot of cocoon shapes and pleats and folds make for a wardrobe to rival Cruella De Vil. Also a mermaid tail effect on the few final dresses made for quite a spectacle!All in all a vibrant collection with sophistication and elegance and a bit of craziness!

Toile Review...

I am so pleased with the comments I received in my Toile Review! I was so nervous before I went in but found the whole process really helpful and not stressful at all! Az, Pat and Jodie were generally pleased with my jumpsuit! No changes to be made there. The jacket they want to see a bit shorter and in a Woven Fabric as opposed to another jersey, So it doesnt look like a casual outfit and can be mixed up a bit! I'm happy with that and completely agree!! I had not purchased any fabric before the review anyway so now i can concentrate on fabric sourcing, making a few adjustments to my toiles and then crack on with making the final piece!!