Primark Summer 2011 Campaign...

A second round of applause is in order for the Primark Summer 2011 Campaign! The Spring one was cute, but the summer one is hot!! Love the location. It's so much more than you would expect from Primark! Although warning luxury lovers, there are some extreme carbon copies within this campaign. Jil Sander's blocked brights. Stella McCartney's Tropical prints, and Marc by Marc Jacobs multi-coloured stripes.



Curve hem shirt £10 in store now, Colour block maxi skirt £16 in store April, Chunky MJ sandal £18 in store May.

Lemon print sundress £9 in store now, Sunglasses £2 in store now.

Striped maxi £23 in store now, Grosgrain wedge £14 in store April, Sunglasses £2 in store now.



Striped jersey midi £11 in store March, Cobolt wedge £20 in store June.

Pocket tee £10 in store May, Trouser £15 in store May, Red wedge £20 in store June, Oversized clutch £6 in store June.

Get me that Marc Jacobs-esque midi dress and chunky wedge immediately!

Are you repping any Primark Summer clothes this year? I've seen the Stripey maxi in store already and it is yum! (by the way can't believe I just said 'repping' - who do i think i am??)!

Hope you loves had a good weekend. Mine involved a Nandos. Which naturally a good weekend makes!

Accessorize SS11 Campaign...

Here are some of my favourite shots from the Accessorize SS11 Campaign. I need to go on holiday immediately! I'm much more of an accessoriser when it comes to summer seasons because in general you wear less clothing! My head is wandering now just thinking about all the sandals, sunglasses and prettiful jewellery.


YAY. Summer!




'Sweetie Dah-ling I am SO 1950's right now'





From Accessorize I've got my eye on the daisy chain and spotted head bands, the floral print tassle (of course) bag! In fact all of the bags, and all of the gold jewellery! I'm such a sucker for gold. I wear a gold Casio every day, i like to keep things co-ordinated!

I'm so in the mood for an accesorize spree right now. They always have the best flip flops don't you think??

Amelia xo

Henry Holland and Land Rover...

Possibly the most unlikely collaboration yet absolutely GENIUS! I've just seen this video which documents the pairing of the two brands to create Holland's AW11/12 Lookbook. The idea is that using the Land Rover and Evoque Iphone app, they travel to different locations in London, which on a map will look like the House of Holland logo - bloody brilliant.

Love the locations they've used, paints a perfect picture of London I think.

I'm so in to videos at the moment. In fact I had a tutorial at uni today, and think I may be doing something very excitingly video related! Hope you've had a good day fashion land readers! I'm planning a give away at the moment, it will all kick off as soon as I get to 300 followers!

Amelia xo

Ps trying to find a picture of the finished route, but it's proving rather difficile. Maybe that is part 2?

Yay for YAYER...

YAYER, if you didn't know, is an online store that stocks vintage and modern clothing. The reason i'm a fan is because of the eclectic selection of on beat fashion. I'm normally not a massive vintage buyer because I don't think it particularly suits me, but there is no trend you can't find on Yayer. Florals, Brights, Fringing. Cropped shirts that tie at the waist and the infamous new skirt length otherwise known as the 'midi'. You have to be quick though, because trust me the best little gems sell like hot cakes!

I've picked out or 'styled' if you will some of my favourite Yayer bits into outfits. Also bought back a little blog feature that many of you loved from my Look Posts in February! The Pantone swatch...

The Floral and The Sheer.

Or should I say the Floral the Sheer and the BRIGHTS. A combination of this floral blazer, the turquoise (best colour ever) shorts, and sheer shirt could be the makings of the perfect summer day time look!





The Midi and The Cropped.

I love things tied around the waist at the moment, and the fact that it's pink is a bonus! Perfect to compliment a midi or maxi skirt, as well as the clashing print trend with polka dots vs ditsy florals!




The Fringing and The High-Waist Hotpant.

Tassles, Tassles, Tassles! Gorgeous Sheer fabrics and vintage high-waisted hotpants. My perfect outfit!




The Animal Print and The Oversize Knit.

Get your animal print on the go with a midi-summer dress, satchel, and colbalt blue knit! Three must haves in one outfit!




Do you guys like YAYER? I get so much inspiration from it! They're also lovely and active on

Facebook: http://www.facebook.com/home.php?ref=home#!/pages/YAYER/321292294137
and
Twitter: http://twitter.com/YAYERSHOP

so check them out!
http://www.yayer.co.uk/shop/

Amelia xo

Astrology Fox...

I entered my blog into a Wildfox competition a while back, running with their 'Heart of Gold' Zodiac tees they picked a blog to represent each star sign! So you're looking at the Cancer Astrology Fox...For the competition they gave us our own Zodiac tee's mine says 'Imagine' which couldn't be further from the truth, i'm constantly day dreaming! I've wanted this tee in particular for AGES, but I couldn't afford it.

I'm not really an outfit post kind of blog, so if this thoroughly disappoints you...I apologise! The reason I used a webcam is because I didn't know how to work the self timer button on my camera. And if someone takes pictures of me I have like a Chandler face and end up looking like a weirdo - I'm open to any outfit blogging tips! Anyway, I thought I would use the opportunity as an Astrology Fox to let you know a little bit more about me!



The closed eyes were accidental, but this is me in my most treasured place. My room, with my laptop (on the twitter home page may I add).





As the blog name suggests, I am Amelia. I'm 22 and I live in Bournemouth (for now) I finish uni in June, and hoping to get into Fashion Online when I finish! My star sign is Cancer, and i'm quite typical of that! Sensitive, caring, quiet and creative. I'm such a water baby too. Hense sharing my pictures of my trip to the beach today!



Cancers are supposed to be firm on the outside, soft on the inside. People that know me know that I'm probably the opposite way around. (I worry a LOT) But nonetheless a typical cancerian! When i'm not doing anything fashion/uni related I spend my time with my family and loved ones.



L-R:
My pin board with lots of memories I like to keep hold of.
Me and my (Brother's) Canon.
A wardrobe full of clothes I never wear and need to ebay at some point.

I'm such a hoarder. Apparently this is a typical cancer trait because crabs hoard stuff to build houses? Weird...

Bournemouth Beach.


Little pug walking through town!





New Sunglasses courtesy of Polaroid. They're so fricking good.



So that's it from me. Now can someone tell me how to use the self timer button on a canon 400D???

Amelia xo

PS. I always wanted the cancer symbol tattoo'd on me, but it kind of looks like '69'.

Mary-Kate and Ashley Olsen US Vogue...

Mary-Kate and Ashley Olsen for US Vogue April 2011.













Love these pictures. They look like they've been taken in the 1990's and styled that way too!

Amelia xo

(images from The Stylist Site)

London Fashion Week: Burberry Prorsum AW11/12...

How many times can you re-invent a Trench Coat? Well I don't care, keep 'em coming Burberry.



The perfect Autumnal shades in a burnt orange and moss green. Palazzo pants appear to have morphed into a thigh skimming skinny flare! Fur and knitwear combined screams I'M WARM. Remember that one.



Livening up Autumn/Winter with a flash of bright colour. The duffle style coat makes a comeback. Not sure I am fond of the bold black toggles against the bright colour (looks a bit jane norman)



Big oversized checks creep onto the Autumn/Winter circuit (Peclers said this would happen - clever!) I love a lumberjack look. Not sure about it in a hot pink coat but I am loving the mandarin collar on the yellow and blue checked trench.


Fur is back. Those puffa jackets by the looks of things too. Lot's of purple, navy, brown and stone shades. Seems a neutral way to bring your wardrobe into winter. Not sure I wear any of those colours in the summer!




Where has all this Dalmation print come from? It was all the rage for Topshop's Unique show too. (Think that will be my next post!) All this crisp white tailoring has got Ice Queen written all over it! It makes me want snow - and I hate snow! Cute little waist belts tied in a bow to define the waist - Feminine is in. So who is going to buy one of those fluffy hats?

Verdict: Not my favourite Burberry collection. Although love the autumnal coloured tweed like fabrics.

Prediction: In 6 months time we'll all be wondering around in our bright pink duffle coats and furry dalmation hats, with skinny flares on....or not.

Do you love this?

Amelia xo