Luella has adopted a swinging sixties approach to spring/summer 2010. A mile away from all the brat pack's fave floral full, frilly multi-coloured collections. Princess Coats with peter pan collars set a mature tone however, use of pastel shades in pink, lemon yellow, teal and lipstick red kept the luella playfulness with a hint of polka dot fun.
Luella gives new meaning to 'sweetheart' neckline with cut out heart shape detail. Possibly cutest detail to date of LFW.
The lengths were short and waists were accentuated. Although still formal and more grown up than previous collections. Bright colours and prints set to be big for ss10.