What's in a Brand...?

- Personality
- Image
- Promises
- Slogan
- Logo
- Heritage
- Value
- Emotional Benefits
- Hard Benefits

My Creative philosophy 'Design clothing that I would want to wear' it maybe self indulgent. But sometimes there are clothes you imagine in your head....and you can't find anywhere! This is a solution for girls like me.

Logo:


My favourite:

I've tried to reflect a Fresh, Girly and Simplistic look into this logo, which I think sums up my aesthetic..

Business Card rough idea's...

Obviously these are very very rough and don't look that exciting at the moment but Ideally would like to use a card with foil embossed logo on the front, and have an image in the space onto the back!