Possibly the most unlikely collaboration yet absolutely GENIUS! I've just seen this video which documents the pairing of the two brands to create Holland's AW11/12 Lookbook. The idea is that using the Land Rover and Evoque Iphone app, they travel to different locations in London, which on a map will look like the House of Holland logo - bloody brilliant.
Love the locations they've used, paints a perfect picture of London I think.
I'm so in to videos at the moment. In fact I had a tutorial at uni today, and think I may be doing something very excitingly video related! Hope you've had a good day fashion land readers! I'm planning a give away at the moment, it will all kick off as soon as I get to 300 followers!
Ps trying to find a picture of the finished route, but it's proving rather difficile. Maybe that is part 2?