Monday, 13 June 2011

Angelina Jolie for Louis Vuitton 'Core Values'...

Squeal! The oh so quotable jedi of the fashion world, Hilary Alexander, has revealed Angelina Jolie's campaign for Louis Vuitton (via WWD) The campaign is a named 'core values' and is shot in Cambodia - where Jolie famously adopted her son Maddox!

What I love about this campaign is it's so earthy. Everything down to her make up, Pocahontas side swept hair, and no thrills khaki outfit - making a down to earth contrast against the absolute luxury item sat next to her, the Louis Vuitton 'Alto' carrier.

The reason for the 'core values' campaign is to celebrate Louis Vuitton pieces in realistic situations on real people - in this case celebrities. The bag in this shot with Jolie is actually 6 years old! How's that for recycling...

What do you think of the campaign? I like how stripped back and bare it is. It is apparently accompanied with a video - which will be released soon!

Amelia xo


Meera said...

I LOVE this campaign! She looks breathtakingly beautiful.


Anonymous said...

I like it. She is way too skinny right now but hey if I could get that skinny I would. ;)

LaraLainThatsMyName said...

I frikin' love Jolie! Much as I 'hate' her for nabbing Brad from Jen (I'm team Jen all the way on that one;) I can't ignore the fact that is summit else when it comes to beauty. I can't compare her to anyone, she's exquisite x

Miss Dolly said...

I love the photo itself. It's a refreshing change from the usual campaigns you see. Is it a campaign for their bags then? I don't quite get it.

She looks stunning, but I'm not quite buying into the whole 'you'd genuinely take your Louis Vuitton bag with you to sit on your wooden raft in Cambodia'. I don't even believe Angelina does, as she's always photographed adamantly devoid of celebrity luxuries when visiting countries like Cambodia. So it's not quite gelling with me - bit of a Marmite situation, but can't deny she looks beautiful.

Ramble, much! x