Monday, 20 June 2011

Menswear: Sibling...

Probably wondering why i'm regurgatating last winter's collections on you. But this video is too good not to watch - and i've only just stumbled across it! I saw the Sibling AW10 Collection in February last year, but this behind the scenes video from the lookbook makes me appreciate it that extra bit more!

Inspired by Finnish Prisons, where inmates had no uniforms and were forced to wear the clothes on their back at the time of conviction, until they literally wasted away. Once this happened they were forced to wear anything from ladieswear to decaying hand me downs.

The terrifying sound of the prisons explains the video, and just why they wanted to portray such pictures...

Sibling comic horror shoot from This is Real Art on Vimeo.

Sibling are knitwear design trio, recently sponsored by NewGen to display an installation for London Fashion Week. Their knits are colourful and well made "for a man bored with the grey V-neck option.”

Definitely check them out. They've had some incredible work!

1 comment:

Filipa said...

That is amazing!! What a perfect idea, I just wonder how they got such great lighting in the pictures when it was shot in the dark. And it's funny to see human expression in the first second of getting scared. Thanks for posting this video!